There is no question that there is a wealth of opportunities when marketers embrace big data and use the insights it gives them to reach out intelligently to their consumers. With the ability to expose people with the right ad at the right time, there is an even greater need for brilliant creative to keep the consumer engaged.

This year at Dig-It, we’re bringing together a group of digital and marketing leaders to explore the future of marketing, analytics, and technology-assisted creativity to learn how marketers around the world are using data to inform successful omni-channel campaigns and how creatives leverage data to enhance their understanding of audiences.

Join us for a full day energizing talks, inspiring keynotes, power pack workshops and endless networking at DIG-IT 2017.

  • Using data-driven advertising to engage and convert
  • Creatively using data & insights to drive better engagement, sales and retention
  • Innovative campaign ideas that sells
  • Turning Your Data into Assets with Data Design Thinking
  • Using Mobile Data and Insights to Create Loyal Users
  • Getting Closer to Content with Advanced Analytics
  • Trigger Mapping and Email Automation

The objectives of the platform remain to:

• Address issues that the Pakistani digital industry is facing.
• Promote local talent and give them voice thereby fostering innovation.
• Bring in international expertise to help build up the local industry where needed.
• Help build skill-sets by providing organized training and inspiration platforms.


City: Karachi
Conference: April 14th, 2017
Venue: Movenpick Hotel, Karachi
Time: 9:00am – 6:00pm


Syndicate sessions: Workshop based break-out sessions Bid data:

  • Media transparency and verification in the digital age
  • Analytics for the online video world
  • Future of Search advertising
  • Does off line data matter anymore?

See the highlights of the previous Digit 2016 and experience the excitement for yourself.

Take A Look At Dig-IT 2016