registration

08:30am – 09:00am

Registration

09:00am – 09:10am

Welcome Address
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Aly Mustansir,
Chairman PAS and CMO, Bank AlFalah

09:10am – 09:30am

Keynote:
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Khaled Ismail,
VP Communications MEA – Tetra Pak
Topic:
What Clients Should Expect From the Agencies In Terms Of Exploiting the Big Data.

09:30am – 10:00am

Keynote:
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Asad Ur Rahman,
Global Media Director MEA, Unilever
Topic:
Crafting Brands for Life in a Connected World.

10:00am – 10:15am

Networking Break
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SESSION 1

10:15am – 12:00pm

Moderator:
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Mehwish Rafi,
Founder, Third Crow – A Consumer Intelligence Company
Key Note:
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Bart Van de Vel,
Client Partner, Global Marketing Solutions; Middle East, North Africa & Pakistan, Facebook
Topic:
Think Small – How the biggest stories in the world are being built to fit the future.
Presentation:
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Shahbaz Zobairi,
Creative Director at MullenLowe, UAE
Topic:
Artificial Intelligence – THE NEW FRONTIER
Presentation:
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Adnan Shahid,
Chief Commercial Officer, PTCL
Topic:
Big Data in Pakistan- Telecom Sector’s Journey
Panel Discussion and Q&A:

Topic: ‘Big Data – Opportunities and Possibilities’

Moderator:
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Mehwish Rafi,
Founder, Third Crow
Panelists:
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Bart Van de Vel,
Global Marketing Solutions, Facebook
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Farees Shah,
General Manager at iflix
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Adnan Shahid,
Chief Commercial Officer, PTCL
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Shahbaz Zobairi,
Ex. Creative Director at MullenLowe Dubai
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SESSION 2

12:00pm – 12:40pm

Keynote:
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Babar Bhatti,
Head of Digital Intelligence at Shapiro+Raj, USA
Topic:
Digital Intelligence to supercharge Data-Driven Marketing
Presentation:
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Imtiaz Noor,
Independent Digital Marketing Consultant
Topic:
Data Driven Decision-Making for Businesses, the Myths, the Basics and the Getting Started Plan!

1:00pm – 2:00pm

Lunch Break

2:15pm – 3:00pm

SYNDICATE SESSIONS
2:15pm – 3:00pm
Hall: Nargis Hall: Sumbul Hall: Bella & Chambeli Hall: Juhi
WHAT DOES DIGITAL TELLS US ABOUT CUSTOMER BEHAVIOUR AND INTENT?
HOW CAN WE USE DATA INSIGHTS TO CREATE PERSONALISED WEBSITES AND APPS?
LET’S DO THIS!
5 SUPER-EFFECTIVE TECHNIQUES TO BOOST SUCCESS WITH DATA-DRIVEN MARKETING CAMPAIGNS
GROWTH HACKING FOR ADVERTISING EFFECTIVENESS
USING DATA AND MARKETING TECHNOLOGIES
CLEVER MASS MARKETING
IN A WORLD WHERE DIGITAL IS RESHAPING HOW PEOPLE DISCOVER AND BUY BRANDS
Rob Thurner
Lead Trainer at Google Digital Academy and Managing Director Burn The Sky, UK
Michael Leander
CEO of GIDMA, Founder of Markedu
Global data-driven marketing practitioner
Babar Bhatti
Head of Digital Intelligence at Shapiro+Raj, USA
Bart Van de Vel
Global Marketing Solutions; MENA & Pakistan,
Facebook
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SESSION 3

3:15pm – 5:00pm

Key Note:
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Rob Thurner,
Lead Trainer at Google Digital Academy and Managing Director Burn The Sky, UK
Topic:
Data-Driven Targeting and Retargeting Across the Customer Journey
Presentation:
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Omar Abedin,
CEO, Starcom
Topic:
How Big Data drives everything at #AOTF
Rapid Fire:

Topic: ‘Does Big Data Automatically Deliver Big Value?’

Panelists:
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Nadine Malik,
Managing Director, Jovago Asia
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Imran Moinuddin,
Founder & CEO at NexDegree
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Siyyid Nawazish,
Sr. Industry Consultant for Finance, Teradata
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Osama Qassim,
CEO at QnE-Online Grocery Store
Presentation:
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Raza Matin,
Marketing & Business Consultant – Pakistan at Google
Topic:
Data driven marketing and the impact of machine learning in modern organizations

5:00pm – 5:20pm

Concluding Keynote:
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Michael Leander,
CEO of GIDMA, Founder of Markedu, Denmark And Global data-driven marketing practitioner
Topic:
Let’s Do This! 5 Super-Effective Techniques to Boost Success with Data-Driven Marketing Campaigns